Well, I found your website because I had the same questions; so I googled "rob bell range rover." For the record, he drives it in 'Flame' too. My guess is that pretty much every camera angle, every location, and every other video tidbit has been carefully considered and mapped out by his crew (In 'Trees' he drives a groovy vintage truck). From that perspective, I think the Luxury 4x4 is a bad idea.

In pretty much any urban centre, you will find Soccer Moms at the mall with their top of the line SUV. As the tricked-out Cadillac Escalade has become the hip hop symbol of excess, the Range rover is an equally potent symbol of upper-class success. If he has his reasons for driving the same vehicle as the Queen of England, that's his business, but if he wants to show that vehicle off in thousands of churches, I think he has made a serious error in judgement.

Does Rob Bell think that Nooma videos will only be shown in richer-than-average yuppie churches? When a church or downtown outreach centre has a smaller budget than the price of his car, they might just miss out on all the other things he has to say. I just hope it's an honest mistake.

I just received this comment about my commentary on Rob's sweet choice of vehicle selection. I hope that the person that left the comment is ok with me posting it here. It's also pretty scary that my words were found via google search. I really respect Rob Bell and my original comments were more moment of reflection and self introspection rather than a critique of Rob's lifestyle. In the end I have to ask myself "how much STUFF do I have that I don't need?" Honestly quite a bit. I also have no problem with successful pastors having nice things. I think God's ok with it too. I'm not sure where I'm going with this...